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Level-up your
storytelling game!

Cut Above creates videos that grow your business. With 8 years of experience, I make AI videos and edit VSLs and B2B ads for Australian brands, built around the hook, the offer, and the action you want the viewer to take.

Richard Ross Hi, I'm Richard. Dad, video editor and founder of Cut Above.

Straight fromAustralian Clients

Two Australian agencies I've worked with for years, in their own words.

"I've been working with Richard for over three years. I wouldn't work with anybody for that long unless they're really good."
Ali, Founder, Lean Agency · Australia
Marketing agency · VSLs, short-form, long-form and video ads
"The end result is a clean, high-converting video ad for our clients. That's why we continue to come to Richard for any new clients that we onboard."
Jason Hu, Account Manager & Strategist, Lean Agency · Australia
Video ads for Meta across 12 clients
415K followers on my own Facebook pageEveryday moments with my daughter. My pinned reel reached 2M reactions and 117K shares. View profile →

SelectedClient Work

VSLs, B2B ads and AI video for clients in Australia and beyond. Tap any video to watch it.

For businessB2B Ads

4 videos

Long-formVSLs

3 videos
VSL
Long-formTrades VSL
Trades / EducationVSL

Trades Formation VSL

Long-form VSL edit with on-screen text and pacing for retention.

Made with AIAI Video

5 videos

See the full portfolio

Richard Ross holding a Sony camera

Meet your editorRichard Ross

Founder, Cut Above · Sr. Video Editor / Motion Graphics · Taguig City, Philippines

Hi, I'm Richard. Video editor, founder of Cut Above, and a proud dad to one little girl.

I started behind the camera as a camera and audio specialist at Sony Philippines. Eight years of editing later, I still love it. Today I lead a small team of editors working with agencies and brands in Australia.

Being a dad changed the way I work. I plan ahead, I hit deadlines, and I stay calm when things get busy. My daughter is also the star of my own Facebook page. Filming her everyday moments grew it to 415K followers, and taught me what makes people stop scrolling and watch.

I use AI to work faster, never to cut corners. ChatGPT, Claude and Gemini help me plan scripts and hooks, break down briefs, and keep every project organised. Higgsfield and Google Flow create AI scenes. Then I finish every video by hand in Premiere Pro and After Effects, with motion graphics and sound design.

Most of my clients are Australian businesses that need VSLs, B2B ads and AI video. You work with one person who understands the hook, the offer and the edit, and who is online during your working day.

8+years editing ads and brand content
Team leadmanaging editors and quality control
2–3 hrsbehind Sydney, so we work the same day
Premiere ProAfter EffectsHiggsfieldGoogle FlowChatGPTClaudeGeminiPhotoshopCapCutCanvaVideography

Where I'veWorked

  1. SeenergieSenior Video Editor / Motion Graphics
  2. Lean Agency SystemLead Video Editor
  3. Creative AppleTeam Leader
  4. Grindsky PublishingCreative Artist
  5. VidPros MediaVideo Editor / Motion Graphics
  6. Sony PhilippinesCamera and Audio Video Specialist

What IEdit For You

Send raw footage and a brief. I return ready-to-run ads in every format you need.

Made with AIAI Video

AI avatars, AI voiceovers, generated B-roll and product scenes. Fast, low-cost creative for testing new angles without a shoot.

Long-formVSL Editing

Video sales letters with clear structure: hook, problem, proof, offer, call to action. Captions and on-screen text to keep viewers watching.

Paid socialB2B Video Ads

Short ads for Meta, YouTube and LinkedIn. Several hooks per ad, delivered in 9:16, 1:1 and 16:9.

Social proofTestimonial Ads

Client interviews turned into short, believable ads with the best moments up front.

How weWork Together

Based in the Philippines, 2–3 hours behind Sydney. Most edits are back the next working day.

Brief

You send the footage, the script and who the ad is for.

First cut

I send a first edit with a Loom or frame.io link for notes.

Revisions

You leave time-stamped notes. I apply them fast.

Delivery

Final files in every size and length you need, ready to upload.

Ready for ads thatActually Sell?

Tell me about your offer and your footage. I'll reply within one business day with a plan and a quote.

Send me an email WhatsApp
cutaboveph2023@gmail.com WhatsApp +63 956 925 4657 facebook.com/cutabove.io Richard on Facebook · 415K followers