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Level-up your
storytelling game!

Cut Above creates videos that grow your business. With 8 years of experience, I make AI videos and edit VSLs and B2B ads for Australian brands, built around the hook, the offer, and the action you want the viewer to take.

Richard Ross Hi, I'm Richard. Dad, video editor and founder of Cut Above.

Client testimonialsStraight fromAustralian Clients

Two Australian agencies I've worked with for years, in their own words.

"I've been working with Richard for over three years. I wouldn't work with anybody for that long unless they're really good."
Ali, Founder, Lean Agency · Australia
Marketing agency · VSLs, short-form, long-form and video ads
"The end result is a clean, high-converting video ad for our clients. That's why we continue to come to Richard for any new clients that we onboard."
Jason Hu, Account Manager & Strategist, Lean Agency · Australia
Video ads for Meta across 12 clients
415K followers on my own Facebook pageEveryday moments with my daughter. My pinned reel reached 2M reactions and 117K shares. View profile →

SelectedClient Work

VSLs, B2B ads and AI video for clients in Australia and beyond. Tap any video to watch it.

For businessB2B Ads

9 videos
B2B ad
PropertyFIFO Workers
Property investmentAustralia

FIFO Workers: 3 Strategic Properties

Presenter ad with B-roll, a client case-study card and captions.

B2B ad
TaxCorporate Pros
Finance / TaxAustralia

Corporate Professionals: Cut Your Tax

Presenter ad with animated line graphics and results on screen.

B2B ad
TradesPlumbers Ad
Trades / CoachingAustralia

Plumbers: Grow Your Business

Talking-head ad with kinetic captions and on-screen benefits.

B2B ad
InvestorsThe Treadmill
Property investmentAustralia

Professionals: Escape the Treadmill

Founder-led ad with orange kinetic captions, B-roll and a name card.

Long-formVSLs

4 videos
VSL
Long-formTrades VSL
Trades / EducationVSL

Trades Formation VSL

Long-form VSL edit with on-screen text and pacing for retention.

VSL
Long-formRegata VSL
Finance / PropertyVSL

Regata VSL

Long-form VSL with 3D animation, client results and on-screen text.

Made with AIAI Video

4 videos

See the full portfolio

Free sample edit

Not sure yet?Try Me For Free

Send me your raw footage and I'll edit one 30-second ad for your business, free. You get it within 48 hours, so you can judge my work before you pay anything.

Claim my free sample
  • Your own footage
  • Ready in 48 hours
  • No payment needed
  • One per business
Richard Ross holding a Sony camera

Meet your editorRichard Ross

Founder, Cut Above · Sr. Video Editor / Motion Graphics · Taguig City, Philippines

Hi, I'm Richard. Video editor, founder of Cut Above, and a proud dad to one little girl.

I started behind the camera as a camera and audio specialist at Sony Philippines. Eight years of editing later, I still love it. I've led editing teams for agencies and brands in Australia, but every Cut Above video is edited by me personally.

Being a dad changed the way I work. I plan ahead, I hit deadlines, and I stay calm when things get busy. My daughter is also the star of my own Facebook page. Filming her everyday moments grew it to 415K followers, and taught me what makes people stop scrolling and watch.

I use AI to work faster, never to cut corners. ChatGPT, Claude and Gemini help me plan scripts and hooks, break down briefs, and keep every project organised. Higgsfield and Google Flow create AI scenes. Then I finish every video by hand in Premiere Pro and After Effects, with motion graphics and sound design.

Most of my clients are Australian businesses that need VSLs, B2B ads and AI video. You work with one person who understands the hook, the offer and the edit, and who is online during your working day.

8+years editing ads and brand content
Team leadled editing teams and quality control
2–3 hrsbehind Sydney, so we work the same day
Premiere ProAfter EffectsHiggsfieldGoogle FlowChatGPTClaudeGeminiPhotoshopCapCutCanvaVideography

Where I'veWorked

  1. SeenergieSenior Video Editor / Motion Graphics
  2. Lean Agency SystemLead Video Editor
  3. Creative AppleTeam Leader
  4. Grindsky PublishingCreative Artist
  5. VidPros MediaVideo Editor / Motion Graphics
  6. Sony PhilippinesCamera and Audio Video Specialist

What IEdit For You

Send raw footage and a brief. I return ready-to-run ads in every format you need.

Launch offer

First 10 videos: B2B and testimonial ad videos for $69 AUD $99 per video

Only 10 videos at this price, first come, first served.
Claim the launch price
Only 5 clients at a time, so every video gets my full attentionNo juniors, no interns. I edit every video myself

Made with AIAI Video

AI avatars, AI voiceovers, generated B-roll and product scenes. Fast, low-cost creative for testing new angles without a shoot.

From $149 AUD per video

Long-formVSL Editing

Video sales letters with clear structure: hook, problem, proof, offer, call to action. Captions and on-screen text to keep viewers watching.

From $249 AUDLonger VSLs priced by length

Paid socialB2B Video Ads

Short ads for Meta, YouTube and LinkedIn. Several hooks per ad, delivered in 9:16, 1:1 and 16:9.

From $99 AUD per video5 videos for $449 AUD

Social proofTestimonial Ads

Client interviews turned into short, believable ads with the best moments up front.

From $99 AUD per video

How weWork Together

Based in the Philippines, 2–3 hours behind Sydney. Most edits are back the next working day.

Brief

You send the footage, the script and who the ad is for.

First cut

I send a first edit with a Loom or frame.io link for notes.

Revisions

You leave time-stamped notes. I apply them fast.

Delivery

Final files in every size and length you need, ready to upload.

QuestionsBefore We Start

Quick answers to what clients usually ask.

How fast will I get my video?

Short ads usually come back as a first cut within 2 to 3 days of getting your footage and brief. Bigger projects like long VSLs get a clear deadline before we start.

What do I need to send?

Your raw footage (a Google Drive, Dropbox or WeTransfer link is fine), the script or key points, your logo and brand colours, and any ads you like the look of.

How do revisions work?

You leave time-stamped notes on the first cut with Loom or Frame.io, and I apply them fast.

Which formats do I get?

Every ad can be delivered in 9:16, 1:1 and 16:9, ready to upload to Meta, TikTok, YouTube and LinkedIn.

Do you work Australian hours?

Yes. I'm only 2 to 3 hours behind Sydney, so we work the same day and you're not waiting overnight for replies.

Who actually edits my videos?

I do, personally. I work with only 5 clients at a time, with no juniors and no interns.

Can I try you before I pay?

Yes. Send me your raw footage and I'll edit one free 30-second sample ad for your business.

Ready for ads thatActually Sell?

Tell me about your offer and your footage. I'll reply within one business day with a plan and a quote.

Not sure yet? Get one free sample edit first.

Get a quote WhatsApp
richard@cutabove.io WhatsApp +63 956 925 4657 facebook.com/cutabove.io Richard on Facebook · 415K followers
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